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Creative Industries for Economic Breakthrough: Regional Experiences

2 September 2021
Креативные индустрии для экономического прорыва: опыт регионов


Creative industries can become drivers of regional development, particularly in a pandemic

“The development of creative industries should stimulate the development of the regions and tourism [...] We want to give these territories [where unique folk arts and crafts are being developed and they are part of creative industries] a separate status, focus various instruments of support, and support these territories. They could be rural areas or cities with a population of up to 10,000–100,000 inhabitants, from which there has recently been a serious outflow of the population,” Russian Deputy Minister of Industry and Trade Gulnaz Kadyrova.

“This year, RUB 3.5 billion have been allocated to support creative industries. […] Some 1,500 creative teams will be funded, which is already happening. The first wave was announced on 6 June and has already been completed. The applications are now being evaluated. The Far East had a very good bid campaign. Yakutia has become the leader. The number of applications is approaching 300. This is the level of leaders who are in the top 20 among 83 regions that have submitted applications,” Presidential Fund for Cultural Initiatives CEO Roman Karmanov.

“We were the first in the country to sign a decree on the development of creative industries until 2025. Last year, the ASI made an assessment for the country. According to their methodology, Yakutia employs 8.2% of the population [in this area]. The contribution to the gross regional product is still 2.4%. We believe that 95,000 people should be employed by 2035, and the contribution to the GRP should be at least 4.4%. IT is developing, as are computer games, cinema, fashion design, and jewellery design,” Head of the Republic of Sakha (Yakutia) Aisen Nikolayev.

“The main conclusion for the regions is that you are directly developing the economy by building up the creative industries in a region. The experience of Yakutia shows this. They [representatives of creative industries] ensure a return to the regional budget and participation in a human way and share money when needed. Develop creative industries. This is already a must,” Presidential Fund for Cultural Initiatives CEO Roman Karmanov.



The lack of a comfortable urban environment and the outflow of young people from most territories where a creative industry such as unique folk art crafts has been developed 

“An analysis has shown that in Russia there are about a thousand such territories [where unique folk arts and crafts have been developed, and this is part of the creative industries] and around 300 were territories that don’t have a very comfortable or favourable urban environment. These industries need to be developed so that the personnel are refreshed. We have concluded that measures need to be prioritized to support these territories,” Russian Deputy Minister of Industry and Trade Gulnaz Kadyrova.

“It’s very difficult for the new generation to sell the idea that someday, in 30 years, we will figuratively ‘build communism’. They need it here and now. Think about how we can focus our efforts here. It’s important for us to understand that this is all being created specifically for the new generation, which includes much more creative people than the previous generations did,” Far East and the Arctic Development Corporation General Director Igor Nosov.

“There are still quite a lot of talented people from the regions who are leaving for Moscow and St. Petersburg. The main motivation isn’t money or career growth, but freedom of self-expression and communication with people of the same ilk. All regions have faced this challenge. They are trying to do something about it in order to create conditions so that talented people don’t leave,” First Deputy Governor of the Khanty-Mansiysk Autonomous District –Yugra Alexey Okhlopkov.

Most people employed in folk arts and crafts are self-employed and cannot apply for support measures

“An analysis has shown that about 3% are organized business and individual entrepreneurs, while 97% are self-employed. The Presidential Fund does not accept applications from self-employed people, but many artists actually work from home and make unique, highly artistic products. And young designers can help them in their work for the consumer market. They can help to brand, promote, and sell,” Russian Deputy Minister of Industry and Trade Gulnaz Kadyrova.



Increase the efficiency of creative industries projects through incentives, subsidies, and infrastructure development and creating conditions for education

“We can significantly enhance the efficiency of these projects. This includes providing tax incentives and subsidies, infrastructure development, and attracting investors and investments […] All the Corporation’s plans now take into account the creative component. When we hold discussions with our colleagues, we must take into account that there needs to be a place for creative industries, business incubators, and platforms,” Far East and the Arctic Development Corporation General Director Igor Nosov.

“One important thing is education. People aren’t getting enough of it. We carried out the educational programme ‘Global Business 2020’. Any business should have creativity. Five state-owned companies took this course. As a result, the Yakutsk Bakery transitioned 40% of its sales to the digital platform. We are creating a school of global business on a permanent basis,” Head of the Republic of Sakha (Yakutia) Aisen Nikolayev.

Develop large-scale cultural projects that are a ‘place of power’ for creative specialists

“A museum is an excellent platform to promote creative industries and teams because, when working with a brand such as the Tretyakov Gallery, our partners make every effort to utilize their full potential so that their once popular name is heard. They get on their feet and have opportunities for growth and recognition. At the same time, the museum is a touchstone for a huge number of representatives of the creative industries [...] In Vladivostok, we want to do what we did in Moscow by mobilizing the best creative forces around the Tretyakov Gallery. We are seriously thinking about how to educate personnel for a large inter-museum complex, so this year we launched a master’s course in museums funded by sponsorship money together with Far Eastern Federal University.

For more, see the Roscongress Foundation’s Information and Analytical System