Chairman of the Supervisory Board, TUI, exclusively for SPIEF.

One of the key themes of EEF 2018 is the digital economy. Alexander Galitsky, founder of venture fund Almaz Capital and one of the bestknown entrepreneurs in the Russian IT industry, discusses whether it has become more difficult for Russian companies to break into the international market, the culture of buying innovation in Russia, and why blockchain is the future.

Deloitte’s report provides the results of an analysis of human and brand behavior during the COVID-19 pandemic, explaining the prosperity of individual companies during these challenging times. The authors of the report look at current methods of maintaining consumer brand loyalty in a rapidly changing world, highlighting seven key trends.

The article discusses the opportunities of experience and best practices exchange in business with the use of interfirm cooperation mechanism. The character of interconnection of interfirm cooperation and partnership and competitiveness development of the national economy is analyzed on the evidence of the ICT sector. Additional measures for activization of the participation of Russian companies in interfirm cooperation are suggested.