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Art Team Launches New Stage of Educational Programme ‘Management Skills in Creative Industries. From Idea to Implementation’

6 August 2020
Стартовал новый этап образовательной программы проекта Art Team «Управленческие навыки в креативных индустриях. От идеи к реализации»

The Art Team has launched a free online educational course called ‘Management Skills in Creative Industries. From Idea to Implementation’ as part of a large-scale project to create a professional youth community in creative industries. Those who attend the online course will have a free opportunity to learn management skills in order to effectively implement projects in creative industries. The initiative is being organized by the Russian Culture Centre, the social platform of the Roscongress Foundation – the Innosocium Foundation, and Centre for Film Festivals and International Programmes with the support of the Presidential Grants Fund.
The course is based on a ‘fractal’ learning system: at the end of each lesson, students build upon and complement the skills they have acquired. The Art Team educational programme consists of 36 core lessons and 6 optional lessons that aim to elucidate the most difficult points and includes the following blocks:
1)   Economics of creative industries and building a creative project;
2)   Regional branding and enhancing the investment appeal of a region;
3)   Analysis of internal and external environments and project packaging; 
4)   Project planning and roadmap;
5)   Development of a project’s financial model and searching for ways to commercialize it;
6)   Forming a project team;
7)   Project marketing, PR, and GR; 
8)   Project presentation;
9)   Work with copyright and related rights;
10) Gamification in project management.
“The problem of the quality of vocational education is particularly acute in creative industries since they are developing so dynamically. Demand from business for staff is changing each year, and the educational system can’t keep up in terms of revamping its programmes. More than 7,000 people from all federal districts [in Russia] who took part in a study conducted by the Russian Culture Centre cited a lack of managerial skills as the main barrier to the development of creative industries. So, as part of the Art Team’s educational programme, our main task is to teach young people effective project management and give them the tools with which they can create and implement socially significant initiatives on a step-by-step basis,” Russian Culture Centre Director Marina Abramova said. 
To take part in the educational programme, you must:
1)    Register on the project’s official website:;
2)    In your personal web office, select the programme ‘Management Skills in Creative Industries. From Idea to Implementation’;
3)    Watch video tutorials and do individual and group homework provided by experts.
Each block of the educational programme features multiple topics that consider various ways to solve a particular problem involving project implementation. The topics of the lessons include: ‘A problem that a project solves. The social significance of a project’, ‘Attention management technologies and audience engagement in creative projects’, ‘Project management (time management and project management roadmap)’, and ‘Commercialization’, among others.
Online classes will be conducted by more than 15 representatives of the business community as well as founders and senior executives from creative industries companies, such as the founder of Qmarketing agency Roman Kumar Vias, founders of the Wordshop communications academy Alyona Kukushkina and Andrei Musin, Russian Impressionism Museum Deputy Director Dmitry Barsenkov, and Presidential Grants Fund Deputy General Director Innokenty Dementyev, among others. For a complete list of online course speakers and lesson topics, please visit the project website.
Based on the results of the educational programme, the project participants will have an opportunity to master basic management skills and tools in order to implement and monetize a creative project, create a presentation of the project to pitch to investors and government officials, develop a financial model and roadmap for the project, and also obtain ample opportunities for networking and consultation with leading creative industry experts.
“The Art Team project and Russian Creativity Week essentially serve as a single educational platform to promote the most promising ideas for the development of the creative sector in Russia. Now more than ever, it is crucial to build professional social lifts as well as identify and encourage talented youth. After all, they are the ones who will shape our common sustainable future and the knowledge economy,” said Elena Marinina, Deputy CEO of the Roscongress Foundation and Director of the social platform of the Roscongress Foundation – the Innosocium Foundation.
The Roscongress Foundation and its social platform – the Innosocium Foundation – are actively working to develop a segment for creative industries at the Roscongress Foundation’s largest forums as part of the business programme, the programme to promote the Building Trust thematic area, and also establish a constructive dialogue between representatives of the government, business, and the creative sector. One of the key projects is the Innosocium National Competition of Social Projects. Its main task is to search for new ideas to solve social problems, identify and encourage talented students, and also disseminate the effective experience of social design in the student environment.
“Given the rapidly changing socio-cultural reality, the goal of training and retraining groups who already have an education is a top priority. The opportunities offered by modern technologies make it possible to significantly expand the variability of training programmes and create new professional courses that aim to enhance the competence of young people who work in creative industries. In our modern world, it is not enough to acquire traditional knowledge, skills, and abilities. It’s essential to expand educational trends, make them more relevant and practical, and, most importantly, ensure they are accessible to a wide range of creative youth,” said Tatyana Shumova, President of the Centre for Film Festivals and International Programmes.