The Russian Culture Centre, the Centre for Film Festivals and International Programmes, and the Innosocium Foundation – the social platform of the Roscongress Foundation – launched a free public online course called ‘Management Skills in Creative Industries. From Idea to Implementation’ on 27 June. The educational programme is part of the Art Team National Project to Establish a Professional Community of Young People and Talent Pool in Creative Industries (organized with the support of the Presidential Grants Fund).
The programme features a ‘fractal’ training system in which each subsequent webinar strengthens and complements the skills that have been acquired at previous webinars. The course starts with a description of the creative economy in Russia and around the world, delves into the specifics of each sector of creative industries, then moves on to a more detailed study of the components involved in implementing an author’s project.
The Art Team educational programme consists of 36 core classes
and six elective courses that aim to explain the most difficult points
and includes the following blocks:
- Economics of creative industries and building a creative project;
- Regional branding and enhancing the investment appeal of a territory;
- Analysis of the internal and external environment and project packaging;
- Project planning and plotting a roadmap;
- Development of a financial model for the project and searching for ways to commercialize it;
- Assembly of a project team;
- Project marketing, PR, and GR;
- Project presentation;
- Work with copyrights and related rights;
- Gamification in project management.
“Developing the infrastructure of creative industries will help reduce the outflow of talented individuals and enhance the investment appeal of the regions. A study we conducted about the barriers to the development of creative industries, which encompassed roughly 7,000 people from all federal districts, showed that the main barrier is the lack of relevant skills for implementing projects. Our goal is to help solve this problem as part of the Art Team educational programme, which involves leading experts from all areas of creative industries. Our programme is structured in such a way that it will not only be relevant for authors of creative projects, but also for the vast majority of users who want to further develop in the various sectors of creative industries,” said Marina Abramova, Director of the Russian Culture Centre.
“Our goal is to help young talents shape a sustainable future. We need to become a bridge between the great minds of our times – philosophers, sociologists, designers, architects, artists, writers, and opinion leaders – and promising representatives of the new generation. By organizing exhibitions, discussions, and awards, we are creating opportunities for the development of unconventional thinking and creativity. Supporting aspiring talents is all the more important because this is how young people can become intrigued by fresh modern ideas based on which they will subsequently create their own bright future. I am certain that the Art Team contest, the Russian Creativity Week festival, and the other projects that we are implementing together with the Russian Cultural Centre will become incubators and fertile ground for innovative ideas and the exchange of experience,” said Elena Marinina, Deputy CEO of the Roscongress Foundation and Director of the Innosocium Foundation.
“Today, demand for skilled professionals in the creative economy is a top priority. In our modern world, the concept of education is rapidly changing, and it must change since the world around us is becoming so different. In this regard, further skills-based training for creative young people in order to expand their knowledge base helps young professionals feel more confident and constantly improve themselves. The Art Team project offers its participants from different regions of Russia broad opportunities to improve their level of proficiency and obtain additional education. The educational content of the project will provide its participants with the ability to translate a creative language into the language of business, the ability to understand modern legislation, and the ability to transition from the non-profit to the for-profit sector. It will also help them improve and develop the current situation in their region and make it economically attractive in the future,” said Tatyana Shumova, President of the Centre for Film Festivals and International Programmes.
The webinars are
being held on the Art Team’s YouTube channel (https://www.youtube.com/channel/UC4F23QOfT3SrUGJ3rNIYWdQ/featured). Recordings of the webinars will also be available
on the project’s official website (https://art-team.moscow/) after registering in the participant’s personal web office.
Speakers at the upcoming online classes include more than 20 prominent experts
in cultural and creative industries:
- 1 July, 12:00 – ‘Cinema’. Kairzhan Orynbekov, creative producer of Caramba-TV and a Russian-Kazakh director
- 2 July, 14:00 – ‘Publishing and Journalism’. Nikolai Fokht, journalist, special correspondent for Russian Pioneer magazine, and author of The Hangover Book
- 2 July, 16:00 – ‘Education in Creative Industries’. Kira Taymanova, founder of the Benoit House Educational Centre, programme director of the Business Platform of the International Cultural Forum, and former programme director of Okhta Lab
- 5 July, 12:00 – ‘Fashion’. Andrei Abolenkin, fashion analyst, fashion shooting producer, and a leading Russian expert on fashion
- 6 July, 12:00 – ‘Music and Sound Design’. Alexei Syumak, composer, teacher at the Moscow State Conservatory, and supervisor of the music division at Praktika Theatre
- 7 July, 12:00 – ‘Design’. Timur Salikhov, branding expert, graphic designer, and creative director of Hyperbrands branding agency
- 8 July, 12:00 – ‘Computer Graphics’. Arman Yakhin, CEO of the Main Road Post visual effects studio whose team worked on the films Attraction, Goalkeeper of the Galaxy, Stalingrad, and Wanted, and took part in organizing the opening ceremony of the 2014 Winter Olympics in Sochi
- 9 July, 14:00 – ‘Architecture and Urban Studies’. Ilya Zalivukhin, director of the Yauzaproekt town planning company, member of the Council for Territorial Planning and Urban Development of the Russian Union of Architects, member of the Public Chamber of the Moscow Region, and supervisor of the ‘Anatomy of a City. Moscow Agglomeration’ interdisciplinary study
The educational programme also features the following experts:
- Misha Most, graffiti artist
- Victor Michaelson, managing partner at the Communicator Group
- Timur Salikhov, branding expert, graphic designer, and creative director of Hyperbrands branding agency
- Andrei Abolenkin, fashion analyst, fashion shooting producer, and a leading Russian expert on fashion
- Vasily Filatov, sound engineer, sound designer, media producer, founder and art director of the SoundDesigner.PRO studio, and co-founder of the Sound Design Institute
- Alexei Syumak, composer, teacher at the Moscow State Conservatory, and supervisor of the music division at Praktika Theatre
- Ilya Bachurin, Russian film and television producer, co-founder of the Glavkino Film and Television Studio, creative producer of the World Festival of Youth and Students in Sochi, and public ambassador for the Year of the Volunteer in Russia (2018)
- Renat Davletgildeyev, journalist on the Russian TV channel ‘Present Time’, media manager, and specialist on the launch of the MusicAeterna digital platform
- Mikhail Vaisman, founder of the Trinity Digital mobile development studio, one of the top ten developers in Moscow. Over three years, Trinity released projects for Nestle, Nespresso, Azbuka Vkusa, the ‘Julia Vysotskaya’s Recipes’ app, Chop-Chop, Airpano Virtual Travel, and Find Face
- Arman Yakhin, CEO of the Main Road Post visual effects studio whose team worked on the films Attraction, Goalkeeper of the Galaxy, Stalingrad, and Wanted, and took part in organizing the opening ceremony of the 2014 Winter Olympics in Sochi
- Igor Bugayenko, director of the special projects department of the Federation of Computer Sports of Russia
- Ilya Zalivukhin, director of the Yauzaproekt town planning company, member of the Council for Territorial Planning and Urban Development of the Russian Union of Architects, member of the Public Chamber of the Moscow Region, and supervisor of the ‘Anatomy of a City. Moscow Agglomeration’ interdisciplinary study
In addition to the educational programme, Art Team also plans to hold the Russian Contest of Creative Industries Projects. A panel of experts selected 80 authors of projects from 36 regions of the Russian Federation who will take part in a two-day educational intensive course in Moscow, and will also have the opportunity to present their projects to potential investors at the Russian Creativity Week Festival (https://russiancreativityweek.com/), which is scheduled to be held in Gorky Park on 11–13 September 2020. The authors of the top 20 projects will take part in a contest for a grant from the Tavrida Youth Forum.
The Art Team project aims to seek out promising socially significant projects in creative industries and create conditions for the professional fulfilment of creative young people through training in managerial skills and providing them with tools to launch creative projects with economic potential on the market. You can learn more about the project and its events on the official Art Team website.
