Representatives
of the event industry have taken part in a discussion on effective methods and
practices to leverage the potential of the Russian regions to overcome the
crisis caused by the COVID-19 pandemic. The show, called Good
morning, nation! was organized by the Russian Convention Bureau with the support of the
Roscongress Foundation.
Among those taking part were Chairman
of the Board and Chief Executive Officer of the Roscongress Foundation
Alexander Stuglev, Director General of the Investment Promotion Agency of
Sverdlovsk Region Alexander Porodnov, Head of the Tatarstan Investment
Development Agency Talia Minullina, and Director General of the Krasnodar
Region Development Corporation Pavel Mayorov. The discussion was moderated by
Chief Executive Officer of the Russian Convention Bureau Alexey Kalachev.
“The
most effective strategy we can employ today is to combine our strengths,” said
Alexander Stuglev. “For example, a key project by the Roscongress Foundation
has been the establishment of an expert group focusing on the regions, where
representatives from across Russia can share best economic practices. We have moved these meetings online, having
increased both visibility and engagement. In these uncertain times, it is vital
to support the Roscongress Foundation’s brand, keep its team together, and to
be involved in processes which are happening in the country. Of course, it has
been difficult to commercialize online projects, given such an abrupt
transition to the digital sphere. That said, we are continuing to work, adapt,
and remodel the way we work. In our industry, we
sometimes have to make a trade-off in order to win in the long-run.”
“We have
launched a series of webinars in which industry representatives discuss ways to
minimize losses and adopt new approaches. We have identified three main trends
that have emerged as a result of the pandemic: the transition to the online
world, expansion into new markets, and collaboration between industries,” said
Alexander Porodnov.
The discussion also focused on ways
to showcase regions as part of the Regional Passport project, as well as the
potential for regions to host conventions and exhibitions. A recording of the show can be viewed on the Roscongress Foundation’s YouTube channel.
