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Roscongress Foundation Takes Part in CX CAMP 2022

26 August 2022
Фонд Росконгресс принял участие в СХ СAMP 2022

Senior officials from the Roscongress Foundation’s Information Centre took part in СХ СAMP SUMMER 2022, a two-day intensive course on the development of customer experience professionals. More than 80+ experts shared cases on ways to find new clients and calculate loyalty, spoke about how to build an effective long-term cooperation strategy, put together a map of the latest customer experience trends in Russia, and analysed the challenges the country faces together.

Customer Experience (CX), the Customer Journey Map, Net Promoter Score, and lead research may be obscure words for many people, but for the team of the Roscongress Foundation’s Information Centre, it’s part of their working practice. All this, as well as trends, patterns, and new client experiences, have made it possible to implement some of the most exciting events in the Foundation’s history.

“Using the examples of the leaders of the Union of Artists, we have come up with our own solutions, which we have put into our piggy bank and are ready to implement together with the Participant Relations Directorate,” Information Centre Project Manager Alina Demina said.

In addition, CX Camp provided an opportunity to expand business connections and contacts, since the launch of complex information products requires a special approach to selecting partners.

Information Centre Project Manager Darya Kustova stressed that participating in CX CAMP provided motivation for work as well as fresh ideas that she would like to implement in her department. Moreover, the Foundation gained experience participating in CX events.

Combining the knowledge, observations, and alternative research of colleagues all in one place helped to recreate an overall picture of what is happening now as well as the future in the customer experience world. The productive intensive course outlined new focuses for the development of the Roscongress Foundation’s Information Centre.