Senior
officials from the Roscongress Foundation’s Information Centre took part in СХ
СAMP SUMMER 2022, a two-day intensive course on the development of customer
experience professionals. More than 80+ experts shared cases on ways to find
new clients and calculate loyalty, spoke about how to build an effective
long-term cooperation strategy, put together a map of the latest customer
experience trends in Russia, and analysed the challenges the country faces
together.
Customer
Experience (CX), the Customer Journey Map, Net Promoter Score, and lead
research may be obscure words for many people, but for the team of the
Roscongress Foundation’s Information Centre, it’s part of their working
practice. All this, as well as trends, patterns, and new client experiences, have
made it possible to implement some of the most exciting events in the
Foundation’s history.
“Using the
examples of the leaders of the Union of Artists, we have come up with our own
solutions, which we have put into our piggy bank and are ready to implement
together with the Participant Relations Directorate,” Information Centre
Project Manager Alina Demina said.
In
addition, CX Camp provided an opportunity to expand business connections and
contacts, since the launch of complex information products requires a special
approach to selecting partners.
Information
Centre Project Manager Darya Kustova stressed that participating in CX CAMP
provided motivation for work as well as fresh ideas that she would like to
implement in her department. Moreover, the Foundation gained experience
participating in CX events.
Combining
the knowledge, observations, and alternative research of colleagues all in one
place helped to recreate an overall picture of what is happening now as well as
the future in the customer experience world. The productive intensive course
outlined new focuses for the development of the Roscongress Foundation’s
Information Centre.
