Invest in Russia — invest in Russian regions!
All analytics

Emerging Consumer Survey 2019

Research
30 August 2019
Исследование потребления в развивающихся странах — 2019
Source
Release date
03/25/2019
Open PDF

The Credit Suisse Emerging Consumer Survey is a study that draws on the findings of 13,285 detailed face-to-face interviews with consumers across eight emerging economies which reflect USD 10.7 trillion of consumption. These consumers continue to redraw the global consumption map as their incomes rise. The study covers Brazil, China, India, Indonesia, Mexico, Russia, Turkey, and Thailand.

In recent surveys carried out by Credit Suisse, the prospects for the Asian consumer have stood out as the brightest. India is again topping the sentiment scorecard supported by positive income characteristics. China ranks third, displaying an all-time low level of income expectations. The authors note that real wages in China are currently increasing at their slowest pace for seven years. The most notable and positive regional development in 2018 has been a rapid improvement in consumer sentiment in Latin America. Brazil ranks second in the consumer sentiment scorecard and, compared to Mexico, has a more secure medium-term outlook in macroeconomic terms.

Alongside the country contrasts, the study delves into structural and behavioral themes. The authors identify general drivers of change shaping consumer behavior, such as a surge in internet access and increased penetration of smartphones. The demographic dynamics are crucial of course, and, as the authors compare and contrast India and China in this regard and the 2.7 billion consumers they represent, they observe that both markets have benefited from a demographic dividend, but each country is at a different stage. China is now already at a demographically higher stage of development than India. Yet, with its working-age population soon to surpass that of China, India has better long-term demographics for growth.

When assessing the growth prospects of consumer end-markets, the role played by the «millennial» (Generation Y) consumer is key. The study provides a unique picture of the current priorities and preferences of this important segment across these markets and exposes some myths along the way. Overall, the picture that emerges indicates a greater appetite of millennials for spending on health and convenience-related lifestyle products (which aren’t necessarily luxury items), video games and e-sports. The authors note a shift to renting a more convenient lifestyle, evidenced by the fact that food delivery services are gaining in popularity. By contrast, spending on cars and holidays has weakened in this group of consumers.

Anlytics on the topic

All analytics
Research
19 March 2018
The State of Fashion 2018

McKinsey & Company and The Business of Fashion (BoF) present their second annual report which explores and analyzes the global fashion industry, based on the main issues and opportunities that stimulate the development of the sector. The report covers topics which are expected to be the most discussed among business and creative leaders in 2018.

Research
11 September 2020
Digitalization of residential real estate

Redmadrobot presents a review of digital technologies used in residential real estate. The publication studies the current state of the market for smart home systems and identifies barriers to this technology.

Articles
2 April 2020
COVID-19 Dichotomies. In what direction will the virus change the economy and society?

The coronavirus changes our lives in many ways. But what will happen when the pandemic is over? Will everything go back to how it was before? It is not very likely. Below, we collect 7+1 topics where lasting changes might happen.





Research
28 May 2021
Me, my life, my wallet

KPMG consulting firm’s research is devoted to a comprehensive analysis of the consumer (customer) based on the company’s own data collected from around the world and is intended to give a comprehensive picture of what determines customer behavior and choice today and how companies can adapt to the new reality.