The agreement on cooperation between the
Yugra government, the
Russian Cultural Centre and the Roscongress Foundation social platform the
Innosocium Foundation was signed 29 June by video-conference.
The document was signed electronically by Governor
of the
Khanty-Mansi Autonomous District Natalya
Komarova, Director of the Russian Cultural Centre Marina Abramova and Director of the Innosocium
Foundation Elena Marinina.
The trilateral agreement targets development of and support for cultural and creative industries,
youth creativity, and implementation of projects in the creative industries in
Yugra. It focuses particularly on projects to develop the regions cultural and creative potential, support
young peoples creative initiatives, create a methodology for developing
cultural and creative industries, and much more.
«Yugra is a region with a history going back many centuries and
with an active, young, modern population. We rely on traditions, while creating and implementing technologies of the future. By
signing this agreement, our regions Government is creating the conditions for developing
the creative potential of its own people and guests, and supporting young
peoples creative initiatives,» said Natalya Komarova.
According to the Governor, the creative industrys main
resource consists in people, with their skills, knowledge and talent, capable
of advancing socio-economic relations to new stages of development. In this connection,
the head of the region believes, further improvement is needed of state mechanisms
for supporting the creative potential of the populace as a way of maintaining
development of culture and creativity, as the main driver of the Autonomous Districts
economy. «I am convinced that, by our joint efforts, we will cope successfully
with this work,» Natalya Komarova stated.
«In the Khanty-Mansi Autonomous District, a multitude
of innovative projects are being implemented in the industrial sphere and the region
is keeping step with the times on the economic plane.
Development of the creative industries, which are today the growth drivers of
the leading world economies, is a vital step in making the region more
competitive. Currently,
the term creative industries is not found in legislation at the federal level
so, together with the Districts Government, we are pioneers in this direction
in Russia. We hope that our experience will help in developing the foundations
for creating a regulatory and legal framework and will be useful for rolling
out at the federal level,» noted Director of the
Russian Cultural Centre Marina Abramova.
«There can be no doubt that Russias creative sector must
be developed today. Creative industries play a crucial role in development of the
state in the age of Industry 4.0 and constitute one of the most dynamic economic
sectors,» Innosocium Foundation Director Elena Marinina summed up. «Today,
together with the Russian Cultural Centre and the Yugra Government, we are
launching work on developing the regions creative industries. Yugra has a multitude
of preconditions for development of the creative industries: a favourable
geographical location, developed culture, carefully preserved values of the indigenous
peoples of the Far North, highly developed innovations and technologies in
other sectors. This symbiosis of regional identity, rather than distribution of
global models, guarantees development of the creative sphere of the economy. Signing
of such an important agreement and the pilot project being implemented together
with the regions Government is a landmark event for us. I hope that we will be
able to demonstrate the results of the co-operation between the Yugra Government,
the Innosocium Foundation and the Russian Cultural Centre at the Russian Week
of Creativity and major Roscongress Foundation events.»
Let us note that the parties have identified among the
goals of their collaboration creation of a legal framework, attainment of
indicators confirming the level of development and effectiveness of the
creative industries.
Implementation of the document will create the conditions
for forming and developing creative skills, make them generally accessible, provide
for successful transformation of public spaces into a pleasing environment for developing
and realising each inhabitants creative potential; forming mechanisms for
providing financial support for creative industry projects and investment in
human potential; developing a state support model capable of promoting creative
industry products on external markets; retaining and increasing the regions
personnel resources required for these industries.
There are currently over 3.5 thousand small and medium-sized
enterprises operating in Yugras creative industries, the majority of them in
the IT, marketing, advertising and design sectors.