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The Future Is Already Here: Russian AR Service to Implement Augmented Reality at SPIEF 2022

11 June 2022
Будущее, которое наступило: российский AR-сервис внедрит дополненную реальность на территории ПМЭФ-2022

Technology blurs the line between imagined and mundane.


МАRМА AR platform will add virtual 3D objects in the real world and will liven up static images with video content. 

Services offer unique AR activities and solutions for the Forum participants:

- AR Venue Map. When you point your phone at the marker inside the map, this or that thematic zone “comes to life”: a short video about it will be broadcast in your smartphone. A large map is presented on the platform closer to the entrance to the Passage.

- Street Navigation. Banners with QR codes will help to plan a comfortable route to the transport. They are placed on the entrance doors and indicate the direction of travel and the distance to the destination.

- Virtual Assistant. In the Pulkovo 3 terminal and the Pulkovo VIP lounge arriving participants will be able to address EVA holographic assistant. It will tell them where to get a badge and undergo PCR testing, how to rent a car, and many other things. All one needs to do is scan the QR-code on the banner next to the staff counters.

- AR Scavenger Hunt. Virtual tags tied to each station will show videos about current social and youth projects.

The task to find the first tag will come after scanning the QR-code on the flyer. It can be obtained at the partner stations of the quest: ANO National Priorities, Rosmolodezh, and stands LEAD THE FUTURE and MEET THE FUTURE.

At the end of each day, the winner will receive the grand prize: a mini version of himself or herself, which will be printed on a 3D printer in real time.

Participants will be able to learn more about future technologies and get a special AR experience directly at the MEET THE FUTURE. MARMA AR stand.

For instance, record a video greeting from the SPIEF and send it on a postcard anywhere in the world to your colleagues, friends, or family. A professional cameraman will shoot the video and then integrate it into the postcard using AR technology. To experience the magic of the moment and see the message, the recipient will only need to point their smartphone camera at the delivered postcard.

At the stand you can test the latest HoloLens 2 augmented reality glasses. At the session, the EVA holographic assistant will talk about the possibilities of AR for business, forums, exhibitions and concerts, as well as give you a promo code with 15% discount for the service.

You can take advantage of the special offer and find out what tasks are solved by AR-technologies in the business communication zone at the MEET THE FUTURE. MARMA AR stand (Passage, stands 61–65).

AR services are provided by Interregional Contact Centrea business partner of the Roscongress Foundation in digital marketing, customer relations, event delegate management and communications, as well as product management, development and implementation of IT products and technological development.